On the marketing course,the professor mentioned that one boss of the clothing industry asked him a problem whether it is possible for Chinese to build a word top-ranking brank.
It is impossible to build an word toping ranking brand who takes profit as the most important thing.
Take Amani,which is a world top-ranking brand,as an example,it takes more 30 years to become an world top brand.However,it is a brand that takes least time to become world top.
Here is an excerpt from an article online:个案聚焦：杉杉服饰品牌的“蜕变”
做品牌不应该追求数量。比如LV、Amani等顶级品牌，只供应少数人群，全国开三五家店就可以了，像我们经营的意大利中高端品牌Macro Azzali全国开100家店就足够了。杉杉西服开500家店销售额有10亿元就够了，再多就不是品牌，该进入批发市场了。
business
为这篇日志打一下分吧: 
